SoCal Keys

The client wanted a site that didn’t just list homes, but empowered visitors with tools, information, and a clear pathway to work with a real estate team. SoCal Keys was built to answer the questions people often have (What can I afford? What’s my property worth? Should I rent instead of buy?), and to reduce friction in reaching out to an agent.

We organized the site around common real-estate user goals: buying, renting, selling. Each of those has its own section with clear navigation. We added key-tools like a mortgage calculator, a property valuation tool, and resources (documents & forms) so people can do homework before contacting you. The “Schedule an Appointment” function is prominent, reducing friction so interested users can convert into clients right away.

On the backend, instead of just a templated real-estate theme, we built custom page types for “Buying”, “Selling”, “Renting” workflows, integrated tools that pull in financial and property valuation logic, and a responsive, clean design so the site feels polished and accessible. All of this helps the site do more than show properties — it helps users feel supported, informed, and confident.